Wonderhood Studios commissioned Foster & Foster Music to create a mnemonic for Three’s “Life Needs a Big Network” platform, to express both the scale and technical credentials of the network and an appreciation of the human moments it makes possible.

The mnemonic was the winner in the ‘Sonic Identities’ category at the Design Week Awards 2023, ahead of offerings from TikTok and the NBA, with the judges describing it as ‘highly effective’.